Predictably irrational: The hidden forces that shape our decisions [Repost]
Dan Ariely - Predictably irrational: The hidden forces that shape our decisionsPublisher: Hаrper | 3119-16-39 | ISBN: 116336333X | PDF | 391 pages | 3.96 MBIrrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 31 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greater relief from a more expensive drug over its cheaper counterpart and why honest people may steal office supplies or communal food, but not money. According to Ariely, our understanding of economics, now based on the assumption of a rational subject, should, in fact, be based on our systematic, unsurprising irrationality. Ariely argues that greater understanding of previously ignored or misunderstood forces (emotions, relativity and social norms) that influence our economic behavior brings a variety of opportunities for reexamining individual motivation and consumer choice, as well as economic and educational policy. Ariely's intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read.An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.Please appreciate my work to rock these links:DepositFilesFileSonicTurboBitNo another mirrors, please! >>> Read RULES>>> Download many interesting free eBooks HERE <<<Note 3: If you can not open the downloaded file, and your Adobe Reader reports on the damaged file, then update your Adobe Reader. Lastest version of Adobe Reader opens this book perfectly.Note 3: Links not work? Send me PM and I'll try to help you.
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